We’re pleased to announce that we’ve recently been commissioned to deliver the website for a new brand for Plumbs, a made-to-measure home furnishing specialist.
The new brand is aimed at opening up completely new market bases for Plumbs, allowing them to expand upon their existing target markets (which have been serviced by the current brand for over 60 years).
Operating from its headquarters in Preston, Plumbs has traditionally provided its quality made-to-measure loose furniture covers, curtains and reupholstery products across the UK through a network of 120 consultants, providing free-of-charge home visits to help advise customers on the best choice of fabrics and colours to match their décor.
Our designers and developers have been commissioned to deliver the website for a new brand which will operate entirely online, cutting out the need for home visits. It will also use a completely new visual identity to attract a slightly younger demographic than Plumbs’ core customer base, while also opening up access to overseas markets.
As specialists in the Home and Garden sector, this new brief is firmly up our street here at 21Digital. Our managing director Sam Fletcher said: “We are unbelievably excited to have won this commission to help promote a new brand and visual identity aimed at new markets for such a well-established and renowned business as Plumbs.
“The new brand and export website will aim to disrupt the industry with not just an innovative business model, but a slick visual identity and content marketing strategy.”
Plumbs managing director Sarah Page said: “We are very pleased to appoint 21Digital to work with us on this project. As an award-winning company, we know they have a fantastic track record in delivering success for projects such as this, and we really bought into their no-nonsense, results-focused approach to the brief.”
21Digital is a multi-award-winning agency specialising in lead generation and e-commerce. We provide a full suite of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.
Want to find out how we can help you? Give us a call on 01254 660 560, or email us on firstname.lastname@example.org, and let’s talk!