21Digital enters Dry January spirit with non-alcoholic startup
Bottoms up! We’re kicking off 2023 in style – we’ve just been commissioned to design and build an eCommerce website for startup non-alcoholic drinks retailer and wholesaler, House of Clarity.
Launching in early 2023, House of Clarity will stock a comprehensive range of luxury non-alcoholic beverage brands, brand new to the UK market. Selling online to consumers and trade, the company will also provide alcohol-free bar hire services for corporate and private events.
House of Clarity co-founder Sophie Birtwell said: “Gone are the days when acidic, fruit-based mocktails sat at the back of a menu. Over the years, we’ve become more health-conscious consumers, from dietary habits to drinking preferences. Looking beyond a ‘dry’ January, House of Clarity presents a more permanent proposition for those searching for a sustainable approach to a sober-friendly lifestyle, aiming to change the way businesses think, and redefining the meaning of mocktails.”
Our managing director, Sam Fletcher, said: “Interest in non-alcoholic drinks has never been higher, and the reduced or zero-alcohol sector is expected to be worth more than £450 million by next year.
That’s why we’re extremely happy to be working with House of Clarity, with its aim of introducing the public to a new range of carefully crafted, innovative refreshments that boast many benefits. What makes House of Clarity different is that they’re all about delivering quality ingredients, delicious recipes and memorable experiences. The fact that their drinks are alcohol-free is a bonus!”
So if you’re currently swearing off the booze for Dry January – or even if you’re teetotal altogether – we know just the thing for you. Watch this space!
Based at offices on Blackburn’s Trident Park, we are a multi-award-winning agency specialising in lead generation and ecommerce, providing a wide range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing. Want to find out more about what we can do for you? Give us a call, and let’s talk!
