21Digital aims for hire targets with Smiths Equipment Hire
21Digital has been chosen to deliver a bespoke SEO campaign for the team at Smiths Equipment Hire, who’ve set us the goal of increasing both tool hire enquiries and powered access enquiries into their 16 depots.
Established in 1970, Smiths Equipment Hire has earned its prestigious reputation by supplying tools, plant and powered access equipment to trade and DIY customers for more than 50 years. Today, its extensive range encompasses everything from handheld tools, larger power tools, scaffold towers and access equipment, all the way up to specialised plant equipment. The company also provides a full turn-key setup for sites, providing everything from security fencing to accommodation and welfare units.
Smiths Equipment Hire is the latest client to join our growing roster of clients working within the trade and DIY sectors here at 21Digital.
“Our all under one roof offering is a central part of what we offer at 21Digital, and I think that was one of the things about us that really appealed to the team at Smiths Equipment Hire,” said Sam Fletcher, our Managing Director. “Our team encompasses full-time copywriters, technical SEO specialists, PPC specialists, graphic and web designers, and web developers, so we can be sure there are no gaps in our expertise. That simplifies account management for our clients, and means we can ensure that consistent messaging and tone is rolled out across all customer touchpoints.”
He added: “Home and Garden has long been a specialism of ours and we’ve got a very strong track record in this area, having now spent around 20 years getting a deep understanding of clients in this sector. Our search specialists already have a wealth of experience with access equipment for trade customers, so we’re now looking forward to achieving equally stunning results for Smiths Equipment Hire!”
21Digital is a multi-award-winning agency specialising in lead generation and ecommerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.